The best way for brands to reach their consumers is by meeting them where they are and in the moments that matter.
There are over 2.3 billion people on Social Media these days;
Google now processes over 40,000 search queries every second, and more than 3.2 billion people are connected to the internet around the world.
Digital marketing makes it possible to meet consumers where they are and to anticipate those moments.
Digital marketing is effective not only because it pinpoints and profiles each customer based on their digital activities, demographics, likes, dislikes, searches, preferences and more; but also because the results are measurable and deliver accurate reporting on each Rand spent.
Social Media is the best way to truly understand a brand’s audience – where they are, where they’re going, what they care about, what entertains them, what they want to learn, with whom they connect, and with whom they’d like to connect in the future.
Web apps and mobile applications can show you the frequency of your customer’s interactions with the app, the response time to special offers, preferred content and full customer profile demographics.
So much of our world has already gone digital, and with technology such as Artificial Intelligence and Augmented Reality becoming commonplace among businesses, it is vital to pursue and increase digital marketing efforts to retain and gain market-share.